Coty Inc and Sebastian Professional are presenting the new frontier in male grooming with Seb Man, which boasts a specific focus on Millennial and Gen Z men and a mantra that promises to break free of one dimensional stereotypes and styling. The ANZ launch is slated for 2019, and anticipation is already high.
The range is described as urban, trendy and dynamic, made for the modern man who juggles multiple careers, hobbies and personas. This client requires convenience, simplicity and quality and the range more than offers that hassle free care, style and grooming products to suit this frenetic lifestyle.
The products are imbued with a natural source of energy and power by way of the guarana plant, which anchors the products. The tools have a woody oriental spicy fragrance to suit modern men.
Leading this compelling launch is Seb Man’s New Global Creative Artist Aiden Xydis, a 22 year old Aussie stylist and digital maestro, known for his editorial accomplishments and dually classic and cutting edge aesthetic.
Three important influencers, Billy Huxley, Matthias Dandois and Denny Malmaceda, are also instrumental in realising the brand DNA, with hundreds of thousands of Instagram followers watching their every stylistic move. The enigmatic men represent the versatile lives of modern male clients, boasting the roles of BMX rider, stylist, actor, blogger, personality and more between them. Each of them is the perfect encapsulation of the Seb Man, in any and all of their varied and stylish personas.
Efficient, easy, covetable products that we’re already counting down to, and creative hands and faces behind and in front of the direction of the brand means good things for Seb Man. Our hopes are sky high.
For more information visit www.sebastianprofessional.com
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