When looking for updating haircare technology, we have a long list we like to see totally fulfilled. That’s why we’ve been immediately drawn to a new suite of products that are driven by quality ingredients, cater to various haircare concerns and are Australian owned on top of that. Introducing 12Reasons, a new haircare line distributed nationally via Dateline Imports P/L, which promise to breathe entirely new life into hair.
That numerical title is there for a reason, the 12Reasons range packs twelve whole components to better your clients’ hair. The products can cleanse, detangle, protect colour, prevent frizz, nourish, eliminate product build up, moisturise, add shine, smooth, nurture damaged hair, improve manageability and won’t weigh hair down – count them, that’s twelve! The product line is comprised of three complete ranges, each defined by their own separate hero ingredients, Keratin, Argan Oil and Marula Oil. Each range is made up of a shampoo, conditioner, masque and serum to cater to every haircare need.
These properties each target specific hair concerns. For the range based on Keratin, the products offer hydration and protection. Hydrolysed Keratin is rich in Amino Acids, which strengthens the hair and protects it from chemical and heat styling damage. The products are also imbued with moisturising Macadamia Oil for extra softness and vibrancy.
Moving to the Argan Oil range, these products are the ideal solution for dry, distressed hair, including moisturising and smoothing properties in their Argan Oil-led formulas. The products revive and restore lacklustre hair, and utilise rich Coconut and Avocado Oil for additional hydration and luminosity.
The Marula Oil products are made to smooth frizz, hydrate the hair and transform unmanageable, unruly hair. With the power of Marula Oil, hair is made smooth, silky and totally luxe, while Fruit and Seed Oils aid the hero ingredient in this endeavour.
Catering to your clients’ every haircare woes and ticking all the professional product boxes (the products are salon exclusive, Australian, vegan, not tested on animals, colour safe and paraben and sulphate free), 12Reasons is a welcome addition to our product landscape.
Driven by quality formulas and smart technology, we’re all in.
For more information visit datelinecity.com
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