R+Color, the latest innovation from R+Co, is changing the colour sphere, built as a modern colour and full colour portfolio that effortlessly traverses editorial and salon needs. A unified focus on high performance, stylist wellness and environmental sustainability drives the colour range, as designed by and for the contemporary colourist. With this sustainable mindset, R+Color is the first brand to launch a demi-permanent product in 100 per cent recycled aluminium. Rogue Beauty is proud to bring this US brand down under as the exclusive Australian distributor.
The innovative range is created with cutting-edge bondbuilding technology and is also infused with powerful antioxidants for vibrancy, longevity and true-to-tone effective colour results, as influenced by a renowned collective of colourists. The clean vegan formulas are fragrance, gluten, PPD, resorcinol, formaldehyde, paraben and silicone free, and ensure healthy, nourished hair, scalp protection and plenty of shine.
“I have always perceived R+Co as industry ‘outsiders’ and that’s what I love about the brand. When I discovered, three years ago, that colours were on the way, trying them out was a no brainer for me,” shared Cov Hair salon owner, Yoav Cohen. “I look at colouring products as tools, and believe it’s essential to align with a brand that moulds effortlessly with your artistry – this has been the case with R+Co and I have loved how simplistic yet vast the range is covering everything from liquid demis to colour wipes!”
“Despite industry trends, I’ve never believed in ‘marrying’ a colour brand and have always used multiple for the strongest, most varied results. After a period of thorough testing with the R+Co range, it quickly became a natural extension of our artistry. We have since phased out all other colour brands and made the transition entirely to R+Color.”
Hair and scalp health and care remains vital to the R+Color range, with speed, efficiency, sustainability and performance key product values as well. Four proprietary technologies anchor the collection. R+Color is 100 per cent vegan, cruelty-free and Leaping Bunny certified, and includes a selection of unique ammonia-free and mineral oil-free options for gentle colour applications. Additionally, all formulations are fragrance-free to remove a key driver of sensitivities from hair colour, which helps both consumers and hairdressers working consistently behind the chair. Sustainability is also a cornerstone of the range in high-design packaging that looks stylish in the salon and features designs that reduce the environmental impact of the salon industry.
“At R+Color we’re committed to giving materials a second life,” the brand said. “To reduce our footprint on earth, we use postconsumer resource (PCR) packaging whenever possible. Our hair colour tubes are crafted from 100 per cent recycled aluminium with caps made from 100 per cent PCR materials, thus reducing virgin plastic consumption while decreasing the use of fossil fuels and energy used in package manufacturing. We are also the first hair colour brand in the world to launch a demi-permanent product using recycled aluminum. Our demi-permanent bottles are 100 per cent recycled aluminium with 60 per cent recycled aluminium caps.”
The brand further uses 50 per cent PCR labels that are biodegradable and compostable, and all cartons are made with FSC-certified board.
The range is comprised of a full-service colour line, including one set of developers for the entire portfolio from 5 Volume through to 40 Volume. The versatile portfolio features a variety of powder and clay lighteners that are dust-free with no swelling, plus a cream lightener that is ultra-conditioning. An entire shade suite of semi-permanent, demi-permanent and permanent colours, which are variously available across liquid and creme formats, are highly pigmented and ideal for vibrancy, longevity and shine. Complementary tools such as both pre-colour and post-colour treatments support the colour range.
Highly artistic, environmentally sound and opening a world of limitless possibilities for stylists and their clients, join us in welcoming R+Color to the market.
For more information visit www.roguebeauty.com.au
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