One of the country’s leading brands has joined forces with one of Australia’s top pioneering education and business exports, as O&M and Jaye Edwards have announced a new partnership. Jaye has been named as the brand’s International Ambassador and all nine EdwardsAndCo salons will now become O&M salons as well.
“This partnership will allow me to take the next step in my career, working with O&M’s clean colour and kind haircare. O&M will support me in 2023 as part of an international education tour across the US and Europe, collaborating with some of the world’s leading colourists,” Jaye said, adding that the move will push himself out his comfort zone.
“We are thrilled to be partnering with Jaye and EdwardsAndCo,” the brand said. “Jaye’s unique view on the industry and ability to scale his salons has given rise to new teams and a cult following. We have watched Jaye pioneer the independent education movement and feel that with the global growth of O&M and clean hair colour becoming the norm, there are lots of synergies with our journeys and we are excited to see how Jaye will educate using O&M around the world.”
Performance, originality and a commitment to clean colour are all essential components of the brand for Jaye, who lauds the O&M CLEAN.liquid acidic colour range as a hero tool within this realm. The brands’ dual position as leaders in the hair industry was also paramount.
“One of the determining factors in moving over to O&M was not only the performance of the products but the originality of the brand. Both EdwardsAndCo and O&M are leaders in their own right, so it seemed like the obvious next step,” Jaye said. “I am looking forward to sharing with my audience that they can achieve million-dollar results with clean colour. I also look forward to helping O&M grow their product offering.”
For more information visit www.edwardsandco.com.au and www.originalmineral.com.au
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