ghd Ambassador and beloved Australian singer, songwriter, and actress Jessica Mauboy has been named as the new face of the brand’s latest dynamic tool, the two-in-one air styler titled ghd duet style. Jess has been a brand ambassador from earlier in 2023 and will now promote this revolutionary tool as the face of duet style.
“The duet style is honestly a lifesaver, and I can’t believe there was nothing on the market like this before,” she said. “When I’m on tour I often style my own hair. With the ghd duet style I find it quick and easy to achieve a salon quality finish myself, with the confidence that it’s not doing any heat damage to my hair.”
“I don’t have to wait for my hair to dry, I can just go straight in with the duet to dry and style my hair at the same time and then use the shine shot mode to perfect my look – whether it’s glassy straight or adding a soft wave – I love that multiple looks can be achieved with one tool. If you haven’t already tried this amazing styler, you’re missing out!”
The ghd duet style launched in February as a global first that transforms hair from wet to styled with no heat damage, thanks to breakthrough technology that combines hot air and low temperature heated styling plates for inimitable softness and shine.
Jess has advocated for the tool on social media and is now part of a creative campaign that shows off the power of the tool. Set to the soundtrack of her hit single Right Here Right Now, the campaign is futuristic and tech-inspired, showcasing Jess’ playful personality as her hair is transformed from wet to styled. The tool creates a glossy, sleek final look for Jess, as styled by ghd creative artist and renowned hairdresser Joey Scandizzo.
“Jessica Mauboy is the ultimate ghd woman. A powerhouse of talent and fierce champion for women, yet unwaveringly relatable and authentic – she is the embodiment of everything ghd stands for. We love having Jess as part of our ghd family and are so excited to announce her as the face of our game changing duet style,” said Karen Cox, ghd’s Head of Marketing ANZ.
For more information visit www.ghdhair.com/au
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