Joewell Scissors is celebrating its long and storied history, passing its 100th year (happy birthday!) and celebrating nearly 50 years in Australia. The company came to Australia in 1979 as an innovative Japanese tool brand ideal for a market enjoying a boom in the precision cutting trend and Vidal Sasoon aesthetic. The brand’s new designs and smaller size options, as well as efficient distribution from Australian International Industries (AII), which distributes the scissors to this day, made it a quick success.
Premium quality is synonymous with the historic brand and their range of cutting scissors, thinning scissors and left-handed scissors. AII facilitates restorations to damaged scissors back in their native Japan, with a speedy turn around and a return to perfect quality for the tools. As the range has continued to expand, the brand has been distributed around the world, as continues to be a salon stalwart in Australia.
Despite its historic beginnings, Joewell has survived and thrived through consistent innovation, and, even after passing a century, is releasing an all-new scissors with exclusive technology. The Supreme Powder Metal Scissors, available as 5, 5.5 and 6 inch models, boast hardness and strength, with new and bold technology that make them wear resistant and corrosion resistant.
It may be their birthday, but you can think of these new tools as a gift to you. With continued innovation, design and, through AII, professionalism and ease, we’re toasting to the next 100 years for Joewell scissors.
For more information visit joewell.co.jp or to order contact Australian International Industries at www.aii.net.au
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