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Joico Unveil New Natural Warm LumiShine Hues

A collection of new products, titled the Repair+ Permanent Crème, Demi-Permanent Crème Color and Demi-Permanent Liquid Shades, are here from Joico, all within a palette of natural warm hues in flattering, radiant shades. These tones are here to make your clients’ natural look even more covetable, with sand, sable, bronze and other hues to delight your salon guests.

The Natural Warm Series prides itself on creating glowing, healthy looking hair, with luminous nude tones. The Permanent Crème Color delivers up to two times the shine, replenishes and restrengthens hair for less breakage, seals in moisture, softness and shine and focuses on colour longevity and vibrancy as well – prioritising both hair colour and hair quality. This product also gives 100 per cent grey coverage to suit your clients, and from a salon perspective, offers ease of application for bowl or bottle methods. Importantly, the tool is low in ammonia as well.

The DD Dimensional Deposit Demi-Permanent Crème Color also delivers in terms of shine, strength and overall hair health, with nourishing protection for up to 30 shampoos. This gentle product is ammonia-free and a total colour and health focused must-have. The Demi-Permanent Liquid Color continues this trends with an ammonia-free, pH-balanced formula, ideally made for drip-free bottle application, with a versatile development that can correct, glaze, gloss and blend grey hair. Simultaneously it nourishes, invigorates and protects the hair.

The technology is committed to never sacrificing hair health in the pursuit of rich colour, and ArgiPlex™ technology is the key ingredient that makes this a reality. The crucial component is what delivers shine and strength in the range’s tools, with bond-building Arginine, a patented conditioning complex and the brand’s exclusive Quadramine® Complex of low-molecular proteins. These facets combine for the strength, moisture and reconstructive properties clients can expect after a LumiShine colour service. Each product offers subtle variations that hairdressers can choose when wanting to particularly achieve depth and dimension, focus on hair health or refresh, tone and gloss the hair. The new suite of colours makes it easier than ever to cater to your clients’ specific needs.

With technology that goes beyond the colour and into the hair’s cortex with maximum hair health and quality, subtle variations that allow you to choose your weapon wisely when it comes to a colour service and warm shades that will make it look like your clients rolled out of bed with the perfect colour, LumiShine is putting the hairdresser and client first. The Natural Warm Series looks set to be your new winter obsession, with a launch on May 1.

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