Australian hair industry institution Just Cuts has won the Digital Innovator prize at the Australian Retail Innovators Awards, honouring their committed client services and renowned salon dynasty.
The awards are presented by Retail Doctors Group and form part of Australia’s largest omnichannel retail event, Retailfest, which was held at the Gold Coast Convention Centre for 2023, marking the award platform’s fourth year. The awards were hosted as a Gala Dinner held at QT in Surfers Paradise.
Just Cuts won the title against a competitive field that included Kmart and Booktopia, representing the hair industry with aplomb. Their award-winning innovation includes stats where one in three Just Cuts clients checked into salons online in 2023, with one five of those being seniors.
This year Just Cuts will also roll out an updated version of its popular smartphone app, which boasts over 250,000 active users globally. The brand also has an internal app where employees can accumulate points from sales of JUSTICE Professional products, referred to as the empowerment program, which they can redeem for rewards like gift cards with major retailers.
“Digital innovation is important to us because we know it’s important to our clients and teams,” said Just Cuts CEO Amber Manning. “Our digital innovations need to be simple because we specialise in cutting hair for everybody, and all digital technology is designed to provide practical improvements in our salons. Digital transformation is an internal process as much as an external one. By using digital technology to monitor individual Stylist Cut rates, manage rostering and identify busy periods and track sales, we can capture what’s working and identify areas for improvement to ensure every Stylist provides and every client receives a ‘wow’ service experience at Just Cuts salons.”
“Mental health is a big charity focus for Just Cuts owners who represent a growing network of small family-owned businesses. That’s why we invested in a first for the hairdressing industry during COVID – a digital mental health and wellbeing service that both our salon owners and Stylist teams can access anytime, anywhere.”
With 33 years of brand legacy behind them and further innovation in the pipeline, Just Cuts will always respond to a dynamic retail industry and convenience clients with innovative practices.
“As a franchise, digital innovation is a key pillar in futureproofing success for our salons in a rapidly evolving retail landscape. We know demand for digital is growing, so we’re investing to meet it,” she said. “We’re excited to be rolling out version 2 of our Just Cuts Loyalty app on all handsets later this year, which places even more of our brand in the hands of Clients. It includes an updated loyalty rewards scheme with vouchers, our brand story and new retail product news.”
For more information visit www.justcuts.com.au
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn