Early morning on April 12, JUSTICE Professional launched their first completely Australian made product, Extreme Hold Hairspray, at a stunning event hosted by Mamamia’s Clare and Jessie Stephens at The Grounds of Alexandria in Sydney.
The beautiful setting was surrounded by earthy tones and gorgeous bouquets of bright pink flowers.
Australian haircare line JUSTICE Professional provides a balance between sustainability and style so everyone can do their hair and the environment the titular justice.
JUSTICE Professionel CEO Amber Manning and her team of Stylists celebrated the launch with an audience of over 50 guests including hair and beauty media, make-up artists and stylists, and hair industry influencers as breakfast canapes, teas, juices and coffees floated through the room.
“Extreme Hold Hairspray is the newest member of the range, and our team of Stylists applied the same high standards of quality control and testing we’ve always used to help our clients do their hair justice,” Amber said. “While we’ve been expanding and refining the line since 1990, we’ve always stayed true to our roots. JUSTICE Professional provides affordable Australian products designed by hairdressers for you to create and maintain high-quality hairstyles either in salon or at home.”
The event included a special catwalk presentation, where JUSTICE Stylists used Extreme Hold Hairspray to recreate three launch campaign looks for three models from a previous photoshoot, with styles drawing inspiration from Hollywood waves, a mohawk and an Avant Garde updo.
JUSTICE Stylist Josh Barnett then spoke and explained that Extreme Hold works for all hair types, with a formula that is rich in peptides, amino acids and vitamin B, and features a delicious berries and cream fragrance.
“This Hairspray formula unlocks all-day hold without using harsh chemicals, and includes hairdresser favourite Pro Vitamin B5 and Soy Protein to enhance elasticity and strengthen the hair,” he shared.
“What’s unique about Extreme Hold is our quick-drying mist spray maintains shine and vitality in your hair without the stickiness, and you can easily brush it out. The vegan Extreme Hold Hairspray uses vegetable derived ingredients as an alternative to animal-derived Keratin. Just spray directly on dry hair from around 30cm away, rotating around the head for best results, and don’t forget to shake well before use,” added Josh.
Once speeches were finished guests were able to mingle and get a close up look at the models hairstyles. Everyone at the event was treated to tailored gift bags they could build with JUSTICE Professional products after receiving personal haircare advice and recommendations specified to their needs from JUSTICE Stylists.
For more information visit www.justicehair.com.au
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