Renowned Brisbane hairdresser and current AHIA Creative Australian Hairdresser of the Year Justin Pace is evolving the competition landscape, launching the new CURATE Awards to spotlight apprentice talent.
The unique competition platform focuses on dynamic urban and regional apprentice talent to attract, inspire and retain the new generation of hair, while also elevating the perception of hairdressing as an exciting career pathway and helping to sustain the industry more broadly.
Salon owners and leaders can use this platform to motivate and guide their salon apprentices to experience the competition landscape for the first time, while also shining a light on their salon. Apprentices can take advantage of an exciting opportunity to develop their profile and win prizes.
The digital competition is easily accessible for all Australian Apprentice hairdressers, and entry requires a two-minute video edit showing their skills in categories of Cut and Colour, and Cut and Style. The four CURATE Awards categories delineate those skills into both Urban and Regional categories as well. Entrants then upload the video to the CURATE Awards competition platform along with photos and forms.
Prizes for the winners include a full-day photo shoot workshop for all four winners with Justin Pace, tickets to the AHIA Creative Awards gala, single day passes to 2024 Hair Festival, editorial coverage with Mocha Hair in print and online, a professional biography created by Lily Blue Communications and more.
The platform’s collaborators include Major Partner L’Oréal Access, as well as Kérastase, L’Oréal Professionnel, Redken, Matrix, Biolage and Pureology, with the Sustainability Partner being Sustainable Salons. The awards also work with media partner Mocha Group and the AHIA Creative Awards, while Excellent Edges, Kitomba and the Australian Hairdressing Council are sponsors.
Entries have already opened and are due by March 25, with finalists announced on April 29 and winners named on May 27.
Good luck to all emerging talent!
Catch up with INSTYLE and Styleicons!