Welcome the new Juuce, with the Australian brand ushering in a repack and rebrand true to their unique, defining values. The brand is passionate about inclusivity, individuality and sustainability in hair, as well as the community-driven belief that “we are better together”, and these key tenets define the range.
Juuce invited key clients and media to a series of national events where brand representatives such as Nat Young, Dylan Weber, Julie Truter, John Heighway and guest speaker Julie Cross spoke through the products, the essential brand values, the brand history and more. Congregating in Brisbane, Sydney and Melbourne, guests viewed the new products, discovered model looks and networked amongst cocktails and canapes.
Juuce was established in 2000 as a family brand and has since been recognised as an accessible range of products made to suit all people and hair types. The brand is predicated on its gentle, luxurious, vegan friendly formulations, with the planet always front of mind and all products being cruelty free. The products are also completely free from sulphates, parabens and gluten and use the highest quality ingredients, including environmentally friendly components, antioxidant-rich Australian botanicals and clinically proven actives.
The range is also built with sustainable packaging made from 100 per cent recycled Australian land waste plastic. This reduces the amount of plastic going to landfill in Australia and promotes a circular supply chain. The brand has been Carbon Neutral since 2018, being the first Australian haircare company to achieve a net zero carbon footprint, and has been a Certified B Corporation since 2021, as the only Australian haircare company with this certification. These commendations showcase their driving commitment to people and planet.
“We are a family owned and operated company that wears our Australian made and owned certification with pride. We use environmentally friendly, plant based, clean and safe formulas to protect our people and planet,” the brand said. “Juuce products are vegan and not tested on animals, we only test on humans. Our choices are made with consideration to their environmental impact, doing what we can to protect our planet and people.”
The vegan formulations are an ideal blend of natural Australian botanicals and science-based clinically proven active ingredients. Key components include Dandelion, as a protecting, rich source of vitamin A, C, E and B-complex vitamins, and Quandong, which nourishes the hair with antioxidants that are important for fighting free-radicals, as well as vitamins C and E, which are essential for the growth of healthy cells. Wattle Seed contains high levels of amino acids to help repair and promote youthful hair, as well as encouraging elasticity and suppleness. Kakada plum extends colour and fights colour fade, as a super natural ingredient performer with important antioxidants. Aloe Vera is made of proteolytic enzymes, which act as a moisturiser to leave hair smooth and shiny, as well as promoting hair growth, preventing itching on scalp and reducing dandruff. Desert Lime is an anti-humectant with high levels of glycosides for hydrating and promoting smoother, softer looking hair, as well as blocking out short UV rays. Lastly Hydrolized Rice Protein offers nourishing nutrients, proteins and amino acids that promote sensitive skin, natural shine and moisturised hair.
Beyond these active ingredients, the use of the brand’s bond repair technology strengthens the hair and protects bonds against initial breakage, while repairing from the severe damage caused by heat and chemical services. Additionally, hyaluronic acid hydrates the hair and scalp, while also reducing frizziness and maintaining moisture.
These components combine in a versatile and tailored range packaged in new, minimalist and modern bottles. The range caters to specific needs of colour radiance, bond repair, blonde care, hydration and smoothness in shampoos, conditioners and masks, delineated in various hues to show off these categories.
Juuce is grounded by its Australian, family, environmentally focused values, and has paved the way in these ideals for decades, earning international recognition and breaking the mould in product creation anchored by core sustainable and ethical beliefs. This brand refresh ushers in the next phase of Juuce, sure to break just as much ground and drive the industry forward like never before.
For more information visit www.hairjamm.com
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