K18 Launch DAMAGE SHIELD Shampoo and Conditioner

Savvy product group K18 have expanded their range, launching the new DAMAGE SHIELD Shampoo and Conditioner duo that follows the success of the brand’s molecular repair hair range. The brand is dedicated to creating healthy hair that allows for unparalleled creative expression, with a scientific approach to care and technology.

The new product pair provides long-lasting UV protection through a simple cleansing routine, in a multi-faceted product option that allows clients to gain more from their purchase and makes your salon a valuable retail destination. The pair ensure no product build up and don’t weight the hair down.

Specifically, the pH-optimised shampoo helps prevent excess swelling of the hair cuticle to stop damage, reduce frizz, preserve colour and maintain health and shine. An optimised pH helps preserve the scalp microbiome for gentle use. The nourishing conditioner can be a shield against daily damage, to fortify, soften and detangle hair, while also providing conditioning protection against damage from daily mechanical styling, UV rays and environmental aggressors for up to three days. The duo can be combined with the K18PEPTIDE to replenish the hair.

The full K18 Daily Care line, between the Detox Shampoo, Leave-In Molecular Repair Hair Mask and new DAMAGE SHIELD duo, can be alternated to elevate healthy hair between salon appointments and prevent damage.