Hair and makeup go hand in hand, and as hairdressers we know that aesthetics based communities can be incredibly strong. If you’re a beauty lover or a fully-fledged hair and makeup slashie, there’s an all-new community for you to join, by way of the Kat Von D Pro Makeup Artist Program.

“After years of dreaming, I’m thrilled to announce that our Pro Program is finally here,” Kat Von D said. “From the beginning, my goal was to create a program that would inspire you, connect you to others and help make artistry cruelty-free.”

The professional, highly-pigmented and philanthropic range has long been a makeup artist go-to, now, this new inclusive, community mentality is the final piece of the puzzle in equipping professional makeup artists with all the tools they require for success. Established artists and newer students are invited to apply for the membership program, which includes a membership card and 30 per cent off the brand’s online store. The first 5000 program members will also be given a limited edition box comprised of brand material and must-have products.

Other perks include program-only products and early access to the brand’s fast selling launches, free international shipping to 123 countries with no minimum and exclusive access to members-only experiences.

The program also has a characteristic philanthropic side, partnering with the charity Mercy for Animals and donating to their cause with every Pro order. This is an important step in championing a cruelty-free ethos in the beauty landscape at large.

“I’ve learned so much from them (Mercy for Animals) about how awesome and important becoming vegan is—for the animals, for humanity, and for the planet,” Kat Von D enthused. “The delivery of the message is smart, informative, honest, direct, and easy to follow. It speaks not only to the vegan community, but more importantly, to the non-vegan world.”

The brand is renowned for hero products such as Everlasting Liquid Lipstick, Lock-It Foundation, Tattoo Liner, and the Shade + Light Contour Palette, and with new launches and innovations all the time, those products are basically in your cart, at a reduced price, with the new makeup program.

We shouldn’t be igniting your makeup obsession further, but we’re pretty sure the addiction is real. We say, join the community and just embrace it.

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