Kerasilk have teamed up with Rachel Gilbert and the Sydney Breast Cancer Foundation during the important time of Breast Cancer Awareness month in October. The fashion line and charity created two limited edition t-shirts to raise funds and awareness in the fight against breast cancer, and Kerasilk Stylist, Jo Daros of Indie Sky + Co, styled the hair for the campaign.
The campaign was photographed at the Rachel Gilbert head office, shining a light on famous faces, healthcare professionals and breast cancer survivors alongside charity workers and friends of the brand. Notable models included Rachel Gilbert, Kate Waterhouse, Montana Pitt and Jessica Rowe, as well as Lucy Vecchio, Rachel Gilbert CEO and SBCF Board Member, and Jo Stiel from SBCF.
Jo Daros worked with each model individually to create the hair styles, imbuing them with confidence in front of the camera for the important campaign.
“It was such a beautiful day, being inspired by so many powerful women. I was proud to represent Kerasilk and support such a worthy cause,” Jo said.
In Australia, one in seven women will be diagnosed with breast cancer in their lives, and while Australia has the highest survival rate in the world, more can be done. For this campaign, 100 per cent of the t-shirt sales will be donated, in addition to $2.00 from every online order for the month of October. The two t-shirts are available at both Rachel Gilbert boutiques and online.
For more information visit www.kerasilk.com/en-au/homepage/
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