Two major forces in the beauty world have combined, with Kérastase announcing Emily Ratajkowski as the all-new face of their brand. Acting as an ambassador for the brand, Emily is already part of a campaign, photographed by iconic fashion photographers Inez & Vinoodh, that officially welcomes her into the luxury haircare family.
“I am excited and proud to be chosen as Kérastase ambassador,” Emily enthused. “Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair, which instantly makes me feel more confident. I consider my hair as the reflection of my inner strength, it’s not an ornament but a way to express myself. I think that’s true for all women. There’s such an empowering femininity to hair. It allows women to define who they want to be. That’s why they deserve the best care.”
Emily is a beauty and fashion icon, with 16 million Instagram followers and a role as a muse for hairdressers around the world. Comfortable on the big screen in major motion pictures and on the front cover of international fashion magazines, Emily is a woman of many talents, having studied Fine Arts at UCLA, and with a passion for art, music and chess. Hair and beauty are included in her long list of passions, and she prides herself on being creative with her hair, alternating between styles that are consistently luxurious and chic. Luxury haircare remains vital in this endeavour and Kérastase is her consistent go-to in creating next-level, A-list hair.
“At Kérastase, we believe that a woman’s hair is essential to her femininity,” said Rosa Carrico, Kérastase Global President. “Emily shares that belief. She embodies a modern, multi-faceted and confident vision of beauty. I am thrilled to welcome her to the Kérastase family.”
Born in England, but primarily raised in America, Emily’s covetable tresses are proof that luxury, French girl hair is built on mindset and hairdressing skill, not locale. We’ll be keeping an eye on Emily, and her upcoming projects with Kérastase, for undoubted hair inspo in the coming months.
For more information visit kerastase.com.au
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