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Kérastase Host Pop Up Braid Bar at So Frenchy So Chic

The Parisian-inspired festival So Frenchy So Chic headed back to Australia and waltzing behind them was their equally luxe hair partner Kérastase, which again hosted the ever-popular French braid bar, writes Ida Almasi.

On its fifth year, the festival debuted in Adelaide, followed by the usual locations of Melbourne and ending in Sydney’s Bicentennial Park on the Glebe waterfront. Each afternoon provides fun for attendees of every demographic and includes everything your inner Francophile could dream of — think French wine, Gallic beats, gourmet picnic hampers and French inspired hair and beauty to channel your certain je ne sais quois.

Kérastase launched the Braid Bar at the 2016 event and it has since become a staple of the festival, providing professional styling and hair consultations for attendees. The menu includes choices from the classic French braid, a chic braided bun, or a pretty half-up half-down side style to perfectly complement the festival backdrop.

In a country known for its laissez-fair approach to beauty, braids were the ideal addition to the ‘chic’ part of the French day. With the line at the Braid Bar being continuously twenty people deep with women and children of all ages, there was no doubt that braids are still a major trend, from France and beyond.

“Braids are suitable for every occasion. Fine hair, thick hair, long or short- a braid is your perfect style partner,” Kérastase representative Caitlin Keaney shared.

Apart from being a French style staple, the braid is ideal for the festival because of its versatile nature. Pairing their custom braids with a choice of five lipsticks available at the Lancôme Lip Bar (also at So Frenchy So Chic) the festival goers paraded around the festival looking more French than a glass of Champagne following their freshly shucked oyster.

The braid bars were located on the main lawn of the festival, giving attendees a great view of the festival while they were having their hair braided. Each hair session began with a complimentary hair consultation, before a Kérastase stylist created a style from the Kérastase braid options. The session ended with Kerastase Laque Couture or VIP Volume In Powder to hold the look in place before most attendees hit the stage to enjoy a set list of exclusively French music.

You heard it here first – joie de vivre is not exclusive to Paris. Offer some French tunes, braids and cuisine and Australia’s major cities felt like a day spent on the French Riviera. Magnifique.

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