Kérastase have partnered with Minus18 Youth, the Australian charity improving the lives of LGBTQIA+ youth, championing the message that everyone deserves to shine and celebrating Pride. Unveiling the Elixir Ultime L’Huile Originale: Pride Edition within this campaign, the brand will also be donating to Minus18, subsidising LGBTQIA+ Inclusion Workshops for schools across Australia.
“Over the next 12 months, together we will facilitate Minus18’s LGBTQIA+ Inclusion Education Training to every Kérastase salon, field team member and head office staff across the country,” the brand said. “A limited-edition design for the iconic product for every hair type, celebrating all styles, all colours, all ages, all sexualities, all genders, all people. In partnership with Minus18, we have a gorgeous suite of assets perfect for spreading further awareness about their missions and improving lives for LGBTQIA+ youth.”
The Elixir Ultime L’Huile Originale: Pride Edition is designed with the iconic glass bottle as adorned with a special version of the K logo, with echo outlines that pay tribute to the reverberating positive impact global brands can have towards pride and supporting LGBTQIA+ communities. The design also features a rainbow background inspired by the Pride flag and the outer box features the six Pride rainbow colours in a luminous holographic effect.
Minus18 is pioneering in change, social inclusion and advocation to empower, protect and support all young people, free of discrimination. Minus18 transforms communities through LGBTQIA+ training, resources and digital campaigns to facilitate this important mission.
Each participating country for Kérastase internationally is partnering with a different global organisation that supports the LGBTQIA+ community, elevating projects related to housing, mental health, education, and other services. More than 15 countries are participating for an estimated impact of over €200,000 globally.
Shining through with inclusion and support at its core, Kérastase is championing Pride for the betterment of Australian youth. Well done on this important partnership.
For more information visit www.kerastase.com.au
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