Kings Domain and American Crew Host Myer Installation

Last week Melbourne’s busiest shopping area, Bourke Street Mall, was transformed with a pop-up display, with American Crew, Myer and Kings Domain creating a high-end barbershop in the windows of the iconic department store. The talented team at Kings Domain showed off their barbering skills across three days with full view of the frenetic street.

Signature American Crew looks on display included classic fades, the pompadour and razor grooming techniques, as well as looks from their all new Americana Collection. Passers-by watched at the windows to see specialist grooming and styling in action, and gain insider insights from the team. The team also took to the mall itself to share products and grooming advice.

The installation celebrated the new full-time Kings Domain barbershop on level four of Myer, an already-popular destination for Melbourne city’s busy man. The barbershop offers haircuts, styling and grooming with classic barbering techniques, as well as beard trips, cutthroat shaves and facial grooming for the ideal lunch time or after work service. The installation was also in synergy with Myer’s current beauty campaign ‘Myer Beauty’, which pulls focus to their extensive beauty, hair and aesthetics ranges.

“This was a fantastic opportunity for American Crew to showcase their range combined with barbering to the general public,” said American Crew Marketing Director, Cristobal De la Rubia. “Kings Domain is the quintessential American Crew Barber destination, so the fit for the window display was perfect. The response and feedback from the public was overwhelming and so positive in response to the product performance.”