KMS have continued their editorial collaboration with P.E Nation on a new campaign shoot, which also partners with ASICS. The new editorial offering is inspired by a vintage track-and-field style, showcasing the fashion brand’s newly launched sporty and stylish collection. Hair direction was led by Adam Harant of Wildlife Hair Sogo for KMS.
“We are excited to further expand our product offering with ASICS by creating our first technical apparel collection alongside the performance footwear, creating a true head-to-toe look. This capsule brings to the forefront the pinnacle of performance and streetwear, as designed to be worn throughout all facets of life – all day, every day,” shared Pip Edwards and Claire Tregoning, P.E Nation’s Co-Founders.
The P.E. Nation x ASICS capsule collection is a retro-sport range, which blends custom P.E bold colourways and hypnotic wave prints inspired by two new limited versions of the ASICS Sport-Style GEL-QUANTUM 180TM VII shoe in athletic and everyday wear. The collection showcases both technical apparel and supreme streetwear, all crafted from future-conscious fabrications.
The campaign was photographed in Sydney and features dewy, fresh makeup and hair inspired by a gym sweat session with a cool edge.
“It’s real gym hair, gritty and a touch sweaty looking with lots of product layered through, then swept to a high pony in the second look for hair that works in every setting,” Adam said.
Get the look below.
- Step 1: Apply KMS Add Volume Styling Foam to damp hair and do a directional blowdry back from the face.
- Step 2: Lightly tong ends for a natural looking wave, that adds movement.
- Step 3: Working in sections apply KMS HairPlay Hybrid Clay Wax to roots and comb back through hair.
- Step 4: Apply a generous amount of KMS HairPlay Messing Crème to ends of hair.
- Step 5: To finish spray a liberal amount of KMS Hair Stay Anti-Humidity Seal through hair for a saturated look giving the illusion of sweat.
- Step 6: For the second Pony look, sweep hair to a tightly secured high pony.
For more information visit www.kmshair.com
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