International celebrity and editorial hairdresser Larry King graced Australia to debut his all-new hair product titled My Nanna’s Mousse, after launching his haircare and style line in Australia and New Zealand earlier in 2022. Visiting Australia for the first time, Larry showcased the product and an array of the brand’s tools in an intimate education event at Que Colour salon.
The dynamic product launch is a modern take on old-school mousse, acclaimed for its lightweight formula that leaves hair feeling fuller, softer and shinier, while also being vegan, alcohol and sulphate free and including ingredients that contribute to the health of the hair and scalp. Key ingredients include AHAs, which make the hair appear more glossy, Amino Acids to preserve the integrity of the skin barrier and elevate softness, and polymers for long lasting volume.
Utilising his varied and extensive experience in the hair industry, Larry’s approach to product creation involves looking at the product market and surveying what he misses and needs, then communicating with his team and developing these innovations to fill that gap. My Nanna’s Mousse is informed by that mindset, as a hybrid modern and classic invention that also incorporates the brand’s consistent approach to sustainability and clean ingredients.
The product has been well received since it launched, lauded for its mix of both freshness and nostalgia, as well as its sheer wearability.
“I’ve always had core products where I’ve been in in the industry for quite a while, and I’ve had products that I’ve found along the way that have ended up being discontinued,” Larry said. “I’ve kept a bit of an archive and held onto these special products, and then when I came to do my range, there were certain products that they used to create a long time ago that we couldn’t find anywhere, so we kind of mirrored that.”
“It’s a very old school product, and it’s turned out that a lot of brands have discontinued their mousses recently, but I know that mousse is a cult hero product,” he continued. “I think it’s just that back in the olden days, it ended up having a crispy result, so we wanted find a product that was a foaming mousse that makes hair quite soft, gentle and clean.”
The product fragrance also plays with eras and was developed to remind the wearer of a nostalgic, sunny weekend morning, with scents reminiscent of lilies, washed linen from the garden and grandma’s perfume. This was created with the incorporation of aldehydic white rose and jasmine blossoms, added to a creamy base of sandalwood, musk, golden amber and vanilla.
The new launch joins the already beloved Larry King suite of products, including its hero refillable ‘Wash Cycle’ shampoos, a universal conditioner titled Liquid Hairbrush and a minimal styling range. The trio of shampoos are in refillable bottles and made to be used together, as a cycle, mimicking skincare patterns, to complement various times of the week or for different cleansing and finishing requirements. The Good Life, City Life and Social Life shampoos offer nourishment, hydration and strength, detoxifying and deep cleansing to treat the scalp and add volume and shine. The exclusive styling range includes a satin finishing cream, velvet texture clay for 90s texture and second day body and a lightweight volumising hair mist.
Larry showed off these tools by styling two salon-relevant hair looks in Sydney’s Darlinghurst, while discussing hair tips, product secrets and upcoming insights with attendees.
Reinventing classic care and style, welcome the latest from Larry King.
For more information visit www.mcmimports.com.au
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