On the other side of the world, fashion, events and celebrity occasions are in full swing in their own way and that includes London Fashion Week.

ghd partnered with Victoria Beckham for a digital presentation of the SS22 collection, becoming the epitome of luxe elegance and using the all-new ghd Unplugged Cordless hair Straightener to demonstrate top-tier runway looks.

According to head stylist, Cynthia Harvey, the inspiration behind the hair was all about enhancing what was already there, meaning hair was natural and just a little bit polished, elevated by accentuating the beautiful texture that was already there. This continues ever-trending themes of individuality in global fashion weeks.

With an array of covetable ghd products and tools, tangibly luxe hair was brought to the presentation. Get this very wearable look below.

For more information visit www.ghdhair.com/au