Pioneering shared electric bikes and scooters company, Lime, teamed up with hair salon juggernaut EdwardsAndCo to launch Australia’s first Helmet Hair Salon, which offered Melburnian e-riders and e-bikers free hair styling education appointments on Monday 23 October.
The fun and effective initiative responded to data that 19 per cent of bike and scooter riders find the issue of ‘helmet hair’ to be a deterrent to their ride, offering 40 complimentary 30-minute appointments hosted at EdwardsAndCo’s Fitzroy salon, courtesy of Lime, to reduce these stats.
Appointments included dry styling options such as curling, beach waves and straightening, helmet hair prevention prep, including how to style the ideal braids, slicked back hair or low ponytails, and dry cuts for men.
The talented EdwardsAndCo hairdressers educated on how to prevent and fix ‘helmet hair’ of all lengths and textures, with product recommendations between texturizing sprays, dry shampoos and hair wax. To prevent the issue they taught how to create structured styles such as braids or low buns and utilise silk head scarfs under helmets to reduce friction and prevent frizz. Tips on fixing ‘helmet hair’ after the fact included working through a dry texture spray at the root for instant volume or to add a quick wave, slicking the hair back with a hydrating mask or styling a quick braid to create some heatless curls.
“EdwardsAndCo salons are all sustainable salons, so partnering with a brand like Lime, encouraging people to ride green, was a no brainer for us,” shared Jaye Edwards, EdwardsAndCo Owner, Founder. “We loved opening up our salon to Lime’s guests, sharing some helmet hair hacks that will continue to encourage people to ride safely and responsibly.”
Thanks to EdwardsAndCo for keeping Melbourne riding in style.
For more information visit www.edwardsandco.com.au
Catch up with INSTYLE and Styleicons!