The glittery, festive celebration that is Mardi Gras is behind us and L’Oréal Australia experienced it with the appropriate amount of joy. Elevating the environment of inclusivity and support that is true for the community of L’Oréal Australia, the company participated in the parade as joined by 12,500 fellow participants, 200 communities and corporations, 100 floats and 500,000 spectators.
“I’ve never experienced anything so powerful and overwhelming than being part of this year’s Mardi Gras with L’Oréal Australia. It was a mind blowing experience,” said Cris Alessi, Store Design Lead, Consumer Products Division. “I realised, being part of the parade is not just about celebrating being gay, it’s about our right to exist.”
L’Oréal’s global mission is “Beauty for All” and the brand supports and encourages everyone to express themselves, on their own terms. The company’s 30 brands play a role in celebrating more gender-expansive faces and voices with a diverse and inclusive workforce that is representative of the larger beauty community.
The brand’s float featured a hot pink gender neutral face highlighting the importance of people being able to choose how they identify. All elements of the float were created using sustainably sourced materials and biodegradable elements which included the love heart confetti which rained over the parade.
Creativity, colour, beauty, inclusivity and the overall message that love is love is love – what a perfect way to celebrate pride.
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