The L’Oréal Group in Australia pioneers a number of sectors across the hair and beauty industry, and sustainability is of course one of them, as built through their environmental and sustainability program, titled Sharing Beauty With All. The L’Oréal Professional Products Division (PPD) is therefore partnering with Sustainable Salons across their national academies, in the pursuit of a better planet and carbon footprint.

The company will be introducing the Sustainable Salons program across their five Australian academies, starting with Melbourne this year, before the other academies follow in early 2020. The different waste stream bins are now located on level 6 in the Melbourne academy, with each waste stream headed to a purposeful destination.

“We know the industry can’t thrive without its supply chain, so we believe it’s crucial that corporate organisations and manufacturers are invested in finding better solutions to minimise our impact on the planet and our communities,” said Sustainable Salon founders Paul Frasca & Ewelina Soroko. “To have L’Oréal Australia actively take a stand towards a brighter future with us is a hugely positive step forward and we’re really excited to welcome them to the sustainable family!”

Paul and Ewelina founded the company in 2015 to help the entire salon community devote 95 per cent of its waste to repurposing and recycling, rather than landfills. Its initiatives include collecting and repurposing hair to serve the medical wig market, and soak up oil spills, as well as reusing plastic bottles and materials in unique and new formats. 100 per cent of the proceeds from repurposing salon materials are donated to OzHarvest and KiwiHarvest. This effort to promote sustainability and philanthropy has captured the industry as a whole, building a campaign to zero salon industry waste. L’Oréal PPD are a major and necessary component in that rapidly connecting puzzle.

“What we have put in place with Sustainable Salons will not only have a positive impact on the environment, we hope it will also encourage positive conversations amongst our clients about upgrading business practices with more sustainable habits,” said David Higgins, General Manager of PPD Australia & New Zealand. “We are excited to see this initiative rollout in our five Australian academies in the coming months, and we look forward to bringing our salon partners with us on this sustainable journey.”

Congratulations on this new and important union!

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