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L’Oréal Australia Professional Products Division Partners With Piiq

Like when superman teamed up with Batman – but better – two juggernauts of the hair industry have combined forces to truly improve our salon world. The L’Oréal Australia Professional Products Division, known for it’s market-leading, luxe brands such as L’Oréal Professionnel, Redken, Matrix, Kerastasé, Pureology and Shu Uemura, now joining with Piiq, an all-new and revolutionary tool set to shake up the salon industry, are now a bona fide team.

Piiq makes the consultation experience a truly 21st century endeavour, allowing hairdressers to diagnose clients with a new mirror set-up. The futuristic tool was developed by co-founders Richard Kavanagh (four time winner of the Australian Session Stylist of the Year) and Richard Matthewman (ex Global Apps Product Marketing Manager for Telstra) to present something the industry truly needs.

The impressive technology includes facial recognition features, offering a face shape and colour analysis, and matching clients to their celebrity lookalikes to help with cut, style and colour ideas. It also includes a lifestyle quiz that helps hairdressers get to know their clients, and it stores this information to consistently find the ideal style for each client’s life and aesthetic. The technology also captures a 360 degree view of the finished look to store with integrated client records, send to the client and share on social media instantly.

“Our valued L’Oréal Professional salon partners will benefit greatly from Piiq’s ground-breaking technology,” said David Higgins, General Manager, Professional Products Division at L’Oréal Australia explains.” We will really be able to service our clients to the highest degree, ensuring each one has the most premium and exciting in-salon experience. We are incredibly delighted to partner with Piiq and look forward to this partnership bringing trends and innovation to life, through leading technology and a very personalised customer experience in salon.”

“The ability to provide a professional consultation for our customers to make sure that once a hairdresser has performed a service on them they can go away with the best products to maintain that look and the quality of their hair is absolutely imperative, and Piiq allows us to be able to do that,” he added.

Media gathered at Fratelli Paradisdo for an intimate dinner to launch the smart mirror, which has taken more than two years to create. Co-founders Richard Kavanagh and Richard Matthewman, together with David Higgins, showcased how the mirror worked at the event, which is being trialed in a select number of salons across the country including Sloans of Lane Cove and Stevie English Hair.

With the luxury and trusted brands of L’Oréal Australia Professional Products Division on board and new technology built for hairdressers to offer the most optimised experience, Piiq is making your mirror the best of its kind since the Evil Queen’s in Snow White. Embrace this new technology and your mirror, mirror on the wall will be ground-breaking levels of intelligent.

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