L’Oréal Professionnel Announce Olympia Valance as New Ambassador

A stunning Australian model and actress has been named as L’Oréal Professionnel’s newest ambassador. Welcome Olympia Valance, best known for her roles in Neighbours, Playing for Keeps and most recently Dancing with the Stars, as the face of the brand’s latest campaign #ColorMeFrench, writes Michelle Ruzzene.

To kick off the campaign, media were invited to one-one-one interviews with the gorgeous brunette at The Old Clare Hotel in Sydney’s Chippendale. The bubbly 26-year-old couldn’t contain her enthusiasm regarding the partnership.

“I am super excited about it and really honoured to be part of the L’Oréal Professionnel family because it such an amazing brand and I use their products all the time,” she said. “I love anything to do with hair – keeping my hair healthy is a huge thing for me because you can see on TV if hair looks dead.”

During the interview the delightful Olympia showcased her natural-looking colour created by Peter Thomsen. The colour was created using the ammonia-free INOA No Damage Colour Service, which leaves hair feeling strong and smooth.

“Peter has created this gorgeous multi-tonal look that is true to my natural colouring, whilst giving my hair depth and dimension,” she said. “I’ve always just had pretty block brown hair but he came up with some ideas on how to do a bit of a transformation while still maintaining that natural, French look.”

L’Oréal Professionnel general manager, Cara Riley, said Olympia was the quintessential beauty and definition of a ‘modern woman’.

“Olympia’s sophisticated and effortless style resonates so well with L’Oréal Professionnel’s DNA and speaks to the brand’s Parisian heritage,” she said. “For 110 years, L’Oréal Professionnel has taken pride in creating and driving hair trends. Today, we know that consumers want natural-looking hair colour that complements their features and their style and this is exactly what Olympia’s look showcases. With the revolutionary INOA ammonia-free permanent hair colour, available only at professional salons, we are able to easily work to create the sophisticated yet natural look that modern women desire.”

With a fresh face, colour inspiration and reliable tools to elevate your skill set, 2019 looks again to be the year of L’Oréal Professionnel.

For more information visit www.lorealprofessionnel.com.au

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