If you want to cement your brand as fashion forward and certifiably chic there are merely a few names to look to globally, a rare group who personify those traits entirely. One of those unique characters is British fashion icon Alexa Chung, who we’re now re-introducing to you as the new spokesperson for European mega-brand L’Oréal Professionnel.

“We are absolutely thrilled to welcome Alexa Chung as our 2018 L’Oréal Professionnel International Spokesperson. Alexa Chung truly embodies some of L’Oréal Professionnel’s core values,” shared Marion Brunet, International General Manager for L’Oréal Professionnel. “She is a true trendsetter, always at the forefront of trends. She is passionate about fashion. She believes in the added value of professional hair artistry. And her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, impertinent and free. In 2018, she will represent two key launches for the brand, both in hair care and hair colour.”

Alexa wears many hats as a designer, model, TV presenter, creative consultant and writer, with 2.8 million Instagram followers chasing her effortless style and indefinable je ne sais quoi. Her Parisian roots perfectly complement the L’Oréal Professionnel brand, and her accolades as Women of the Year and Fashion Icon in editorial and fashion awards, cement her incomparable stature in the industry of hair, beauty and fashion. She is ambassador for the British Fashion Council and has written a best-selling book titled ‘It’. She is also the co-founder of the innovative Viloid app, where users can create their own online style community.

Alexa’s collaboration with the brand has already begun. She will embody key L’Oréal Professionnel launches and colour trends, through which she currently wears a personalised look created with deep roots and contrasting tones. L’Oréal Professionnel was also backstage at the launch of her first clothing label, which is self-titled, and continued to style the hair for its debut at Paris Fashion Week 2017.

If you’re looking for the undisputed leaders in style, L’Oréal Professionnel in conjunction with Alexa Ching is probably as chic, stylish and fashion-forward as you’ll find. Truly a match made in fashion heaven.

For more information visit lorealprofessionnel.com.au