L’Oréal Professionnel is making sure that, as well as driving industry trends, they’ll also have hairdressers actually driving. The brand has partnered with French automotive company, Citroën to give one lucky stylist and one consumer the chance to win a Citroën C3. The chance to win this amazing prize will come with every SMARTBOND service performed from August 1st – October 31st, 2018 in participating L’Oréal Professionnel salons. Each service puts you and your client in the draw to win!
The brand partnered with top hair artists and digital influencers to create dynamic SMARTBOND hair transformations at the L’Oréal Training Academy in Sydney, bringing both the enticing technology and the important partnership to life. Aussie actress and model Ellie Gonsalves heroes the campaign.
With the use of SMARTBOND, L’Oréal Professionnel’s pinnacle bond strengthening system, hair heroes Damien Rinaldo and Adriana Marmino of Boris the Cuttery SA took Ellie from brunette to Californian Copper. With a reach that extends to 1.6 million Instagram followers, Ellie’s dramatic change was basically the hair transformation witnessed around the country.
Other influencers such as Rachel Tee Tyler, who went from black hair to ice blonde, Elle Morris, who went from brunette to bronde, Chanel Stewart, who was transformed from a chestnut brown to a rich dark brunette and Georgia Ansell, who was taken from a blonde root stretch to a refreshed blonde, put their hair (and trust) into the brand’s capable hands for total, internet-breaking hair transformations.
The technology is coveted by consumers and influencers who fear damage as a major barrier to changing and colouring their hair. SMARTBOND offers a solution to this, boosting your colour business and proving vital during salon hair colour and lightening services.
In addition to being in with a chance to win a Citroën, there will also be weekly $500 VISA gift card giveaways through social media for the duration of the campaign.
Good luck on winning the golden ticket, and the keys to a brand new ride!
For more information visit http://pages.e.lorealprofessionnel.com.au/DriveYourColourWithSmartbond/
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