Congratulations to two very lucky winners in the L’Oréal Professionnel SMARTBOND X Cerrone competition, which has awarded a hairdresser and client with opulent prizes for the second year in a row. Every hairdresser and client using the SMARTBOND service through August to October went into the draw in the competition, with the hope of winning a once in a lifetime experience in Sydney.

Ellie Gonsalves

Well done to Tori Rogers of Lady Marmalade VIC and the client Ella Huehne. These winners have achieved a trip for two to Sydney, champagne and lunch at an iconic Sydney restaurant (Bondi Icebergs), a private tour of the Cerrone diamond workshop, as well as an enormous $20,000 worth of diamonds.

Last year, their ‘Drive Your Colour’ campaign, awarded a hairdresser and a client a new car each, as chosen from over 700 salons and 200,000 entries nationally. These competitions are based around the brand’s premier Smartbond technology, necessary during colour services for better strength and shine in the hair results. The technology works to protect the bonds deep within the hair and strengthen them during technical processes, such as lightening and colouring, resulting in hair that is stronger, feels softer to touch, and looks shinier.

The competition was presented alongside a campaign, where brand muse Ellie Gonsalves was dramatically transformed from a rich copper into icy platinum blonde. The transformation was thanks to, L’Oréal Professionnel Artists, Damien Rinaldo and Adriana Marmino from Boris the Cuttery.

Congratulations to the winners in this dynamic competition!

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