Hair industry giants L’Oréal Professionnel and leading Australian fashion designer Rebecca Vallance have collaborated on a holiday gifting haircare edit ideal for the professional market. The products are made to suit all hair summer needs, including colour, care and repair innovations, as designed in fashion-forward Rebecca Vallance prints from the 2022/23 Resort Collection, titled Santiago.
The collection aesthetic is inspired by the azure waters, representing the feeling of long, warm summer days, followed by sangria filled balmy nights, as paired with the designer’s famous signature structured tailoring and unique timeless designs, always with the modern woman in mind. The two brands merge ideally, as Rebecca is known for meticulous craftmanship and a luxury approach that perfectly suits L’Oréal Professionnel high-end brand positioning.
The L’Oréal Pro X Rebecca Vallance’s Holiday Gifting Edit is available in four haircare collections across trio gift sets – featuring Metal Detox for Colour-Treated Hair, Vitamino Color for Colour Care, Blondifier for Blonde Hair and Absolut Repair for Damaged Hair, and two haircare collections across duo gift sets (Vitamino Color and Absolut Repair). These ranges all focus on nourishment, repair and colour care needs that are ideal for summer. The ranges retail across participating L’Oréal Professionnel salons, retailers and online retailers.
As part of the exclusive haircare collaboration, the Holiday Gifting Edit sets include a 15 per cent discount offer for any full priced Rebecca Vallance item online until the end of February 2023, with the code available inside the gift packs.
An editorial campaign complements the gift sets with the fashion house’s Creative Director & Founder, Rebecca Vallance, and L’Oréal Professionnel’s Ambassador, Elle Ferguson, both wearing the Santiago collection that launches in November 2022 and celebrating the Holiday Gifting Edit. Hair direction for this shoot was by L’Oréal Professionnel Artist, Ash Croker from The Salon by Ash Croker, with photography by Ashleigh Larden and makeup by Noni Smith.
For more information visit www.lorealprofessionnel.com.au/rebecca-vallance-collaboration
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