Swedish professional haircare brand Maria Nila have named Riverdale actress Madelaine Petsch as their new brand ambassador, choosing the actress for her renowned natural red hair colour and classy hair aesthetic, as well as the fact that she’s been plant-based her whole life, which ideally suits the brand.
”Anyone who knows me, knows how much I care about animals and the sustainability of our planet. I’m so excited to be partnering with Maria Nila, a company that puts both of those first – and makes my hair look and feel amazing,” Madelaine said. “I’m proud of being raised with a focus on environmental values and a plant-based diet. Not only does it keep my mind and body strong, it aligns with my mission to live a more sustainable lifestyle. It’s really important to me personally to try not to make a negative impact on the environment or animals with my lifestyle choices.”
Madelaine’s burgeoning career will now see her star in the rebooted international franchise, The Strangers, for Lionsgate.
Maria Nila was founded in 1999 and is anchored by products that are totally are vegan, animal-friendly and produced in their own factory in the south of Sweden. The brand also works with Plan Vivo and Zero Mission to calculate the total emission outlet of CO2 from the packaging and operation, ensuring they fully climate compensate at the end of each year.
The Maria Nila suite of products includes shampoos, conditioners, styling products and semi-permanented colour masks, and Madelaine cites the True Soft line, in particular the True Soft Argan Oil, as well as the Invisidry Shampoo and Finishing Spray as “holy grail” products in her haircare routine.
For more information visit www.districtbrands.com.au
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn