matrix Australia hosted their highly anticipated 2021 Collective finals on Sunday June 27, delivered digitally due to challenging and changing COVID-19 restrictions around the country. In this forum they put on a highly entertaining show and awarded final national winners as champions in this esteemed platform, connecting the whole Australian industry at a time when they needed it most.
matrix Collective debuted in January, calling out to the whole matrix family to show off their creativity, colour skills and artistic talents. The finale event continued that spirit, celebrating the diversity and community that is key to the matrix ethos and driving their message of inclusivity by opening the competition and event to anyone with a smartphone and passion for the creative hair industry.
The hour-long show included appearances from Alfredo Lewis of the global matrix team, as well as Kobi Bokshish, Malisa Masci and Kristina Russell, all renowned hairdressers who sat on the judging panel. The live event entertained 500 digital viewers as hosted from Melbourne. The evening provided insights into the rich history of the matrix brand and ensured a platform to showcase the unique national hairdressing industry in its entirety, while engaging with viewers and offering prizes on the night.
Fine winners from each state were announced from the talented group of finalists, as chosen for their implementation of bold techniques and creative looks that heroed colour and the inclusivity that is core to the matrix brand.
Congratulations to Western Australia’s winner, Kate Taylor of House of Melvan Artists for Hair in Thornlie, South Australia victor Alicia Jones of MJ by Mat Johnson in Norwood, Queensland winner Samantha Pilbrow of Hair by Sam Pilbrow in Sippy Downs, New South Wales champion Janelle Snyman of Galen Colour in Alexandria and the Victorian winner Mel Bel of Mayko Hair in Mount Eliza.
The five winners have won the opportunity to be mentored by matrix Australia Creative Director Kobi Bokshish in August 2021, where they will take part in a professional editorial photoshoot that will be showcased in INSTYLE and will include PR, social media and marketing support. This will only elevate their creative talents and opportunities to greater heights.
At a time where Australia was separated by borders and various COVID restrictions, matrix brought the national industry together by honouring and celebrating talent, creativity and our hairdressing community at large, hosted in a digital format but permeating much further for hairdressers looking to connect. That’s that trademark matrix inclusivity and a fitting finale to Collective.
Watch the full event here:
For more information visit www.matrixprofessional.com