In major product news for the professional hair industry, renowned brand Matrix has debuted a rebranding, repositioning the whole product line in its look and feel and overhauling its offering as anchored by a 40 year legacy.
The unique rebrand paves an important path in professional hair care and colour. Matrix’s 2021 mission is to become the most inclusive company in the professional industry, with every aspect of the brand reflecting this rainbow value in aesthetic and belief. The community will aim to welcome everyone with initiatives including accessible education for every hairdresser, business support, important innovation and relevant price point for consumers.
Continuing their consistent efforts to be uplifting and assisting with simple solutions for complex hair styles, the rebrand takes these determinations further, building on the brand’s user-friendly products that aid in care and style and offering techniques that embolden style, cut and colour with confidence. More broadly, their community is key to this welcoming mantra, operating with support and optimism.
The new brand look and feel merges a modern approach with their iconic brand roots. Showcasing a nod to the original Matrix created by Arnie Miller in the brand icon, the product range’s refresh covers the full colour spectrum. With this icon and more broadly, the brand is reclaiming their status as a company built for and by hairdressers, that uplifts each other to reach our communal dreams.
With a playful and bold typeface and a minimal and unified overall aesthetic, the visual presentation is overall uncomplicated even as it combines so many facets of the past and future of the brand. The new brand imagery presents a joyful bright exposition of colour, fully embodying the rainbow mantra.
Also new to 2021 will be unseen innovative technology that fully realises the promise of progression made in the relaunch. The brand is committed to supporting every hairdresser to think, dare, dream and believe, while also promoting an environment where everyone is welcome.
Matrix are debuting the rebrand over March 1 and 2 at Matrix Synergy, hosted by Matrix Global Head of Education Alfredo Lewis and offering a virtual experience with over 30 Global Matrix Artists and Ambassadors across four virtual stages. Connecting the international Matrix community the event offers the Matrix Playground experience that shows off product launches, live artists and over 20 brand experiences and a Community Room that acts as an interactive form of true online connection.
In education, the Think Stage, Believe Stage, Dream Stage and Dare Stage combine to teach the fundamentals of hair and business, signature techniques, trends, social media tips, inspirational stories, Tabatha Coffey mentoring sessions and bold collections.
The event kicked off with M Day, a history-making event that offered access to the artist network and laid the groundwork for the relaunch, reiterating values of mentorship, community-based learning, brand ambition and inclusivity that are key to the new phase of the brand. The reveal takes place across these dynamic events and then on social media following that, welcoming a world first and a major step for Matrix.
Discover Matrix, version 2021.
For more information visit www.matrixprofessional.com.au