The Matrix team gathered at Bondi Beach for their latest campaign – a colour range embodying the young-Australian aesthetic. Known for their vibrant, bold style, the brand’s new creation, Blushing Blondes, offers hairdressers and clients a colourful take on the classic blonde – perfect for subtly elevating a look. As a brand dedicated to supporting and strengthening the hairdressing community, Matrix champions local talent in a youthful and fun video series for the brand’s 2018 launch, writes McKenna Uhde.

Adam Ciaccia, internationally known, award-winning Australian hairstylist and Matrix Design Team Artist, created five signature Blushing Blonde looks, each designed to celebrate the Australian beach lifestyle. Featured amongst panoramic Bondi views, the looks showcase the best of Matrix quality colour and styling. The campaign also brings to life the looks with five look-and-learn tutorial videos designed for global education, all available on the Matrix YouTube channel.

“Matrix Australia is a brand fuelled by inspiring the Salon professional to capture dreams and create beauty. Now more than ever before, clients are actively searching for ways to elevate their blonde look with a hint of personalised colour,” Adam said. “The Blushing Blondes series addresses the importance of staying relevant with trends and sparking new blonde ideas in the mind of clients that can only be achieved in Salon.”

The collection features blue skies and quintessential summer Australian days, with a youthful group of girls all sporting their unique shades as the hero. Prepare to meet the next generation of Blondes with the Blushing Blondes’ five looks: Mocha Dreams, Purple Grey Matter, Rosé Fever, Pink Cult and Peachy Keen. It’s blonde 2.0.

You can also check out all the behind-the-scenes highlights below.

We know it doesn’t really feel like summer right now – but deep dive into these looks and videos and Matrix will readily change that.

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