matrix’s latest campaign speaks to the welcoming, inclusive community that defines the brand, with the Proud to be matrix campaign taking over for the rest of 2022.
The campaign heralds the brand’s major values of all humans and all hair types, as well as offering value for money hair products that let people be their true, authentic selves. It communicates to both professional hairdressers and consumers about the power and pride in matrix salons, as delivered in short videos created by each member of the matrix artistic team, as well as content from an inspiring squad of pioneers in their space.
This Proud to be matrix crew consists of neurodivergence advocate Chloe Hayden, motivation coach and model Dani Stevens, model and content creator Onella Muralidharan and motivational speaker Rhiannon Tracey. This stellar group represent the core ethos of the matrix brand and have been using their platforms in bold ways. Chloe is set to make her Netflix debut in the newest remake of Heartbreak High in September, while Onella recently appeared on Studio 10 to discuss her experience with vitiligo and advocate for diversity in media.
In this campaign each woman will headline one of four campaign pillars in line with their values, leading both the hairdressing industry and consumers to champion diversity and inclusion as a broader community, a point of pride synonymous with aligning your salon with matrix.
For more information visit www.matrixprofessional.com.au
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