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MBFWA 19: Redken X Mariam Seddiq

Boldness and the popular puffed sleeves, disconnection and layering in Mariam Seddiq’s dynamic line- up was perfectly given further attitude by a lived-in and layered hair look by Hair Director Diane Georgievski for Redken.

Seddiq perfectly personifies her own unique version of leading trends, textures and fabrics and makes it fun, so the 2020 Seddiq girl is all about looking like she’s had a good time – she’s sophisticated but certainly not uptight.

Not your typical French cool girl, but with a strong French finesse, each girl had to look lived-in. “She’s cool but she’s still sophisticated,” Diane said.

Futuristic looking fabrics melded with classic French layering and traditional shapes and textures, Seddiq’s design aesthetic is a juxtaposition of structure, drapery and embellishment for the woman that is confident to be ‘be more’ – adequately reflected in Diane’s hair direction.

“We are doing effortless hair but it’s not just about being easy to do. We have worked real guts in the hair, creating that texture and piecey-ness right to the roots. By applying Redken Guts 10 3 or 4 times in the hair, diffusing and tonging and going through with the Dry  Shampoo paste we have really created a lived-in sophistication. We want to get that lived in, slept in, yet refined layering to the hair,” Diane said.

Get the look:

  • Start by applying Redken Guts 10 into the hair, diffuse the hair until dry then repeat two more times. Use tongs to create a curl then use the diffuser to disturb the perfection then clean and polish ends with a flat iron.
  • Apply Redken Dry Shampoo Paste 05 to the roots and hairline – find and establish side hair part and tuck the rest behind the right ear. Add Redken Dry Shampoo Paste 05 to keep the side down onto your face.
  • Create a French accent near the hairline by moulding the hair line to the face on the right-hand side to accentuate the jewellery on the runway as well as showcase the model’s bone structure,” said Diane Gorgievski.
  • Finally use Redken Wax Blast 10 to the ends to make the ends appear dishevelled.

For more information visit www.redken.com.au

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