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MBFWA 19: Wella Professionals X Alice McCall

“It’s all about bringing back the haircut,” is how Keiren Street for Wella Professionals described the models’ hair inspiration backstage at the Alice McCall. “It’s nice to see haircuts again and to properly do hair, rather than the natural, natural, natural that’s everywhere.”

To get the “done” look, Keiren looked to the cool girls of the past for inspiration.

“Today’s look is a nod to the sixties,” he explained. “She’s a teddy girl and a bit of party girl who loves to have a good time.”

Keiren said he added blunt fringes clipped in to a number of the girls “for a bit of playfulness” and to achieve the “ultimate cool girl look”.

“We almost want that sweaty girl kind of texture,” he said. “It’s like she’s been to the party all night and now she’s rocked up to the show.”

Keiren said to achieve the “ribbony” texture through the mid-lenghts and ends he used Wella Professionals EIMI Perfect Me, before spraying the hair with Wella Professionals EIMI Glam MistGlam to give it a “sweaty, glossy look”.

“Finally we’ve heated up the hair with the ghd platinum+ to ensure the look doesn’t end up being too pretty,” he said.

This season marked a 15-year milestone for the Alice McCall brand who presented a collection full of pastel prints, sheers and sequins.

Makeup by Nicole Thompson for MAC complemented the retro-inspired collection and hair with loads of lashes. “When you think of the sixties, you think of Twiggy straight away, but this isn’t Twiggy,” she said. “It’s more Jane Birkin, with the soft, undone hair, looking like she hasn’t tried too hard.”

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