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Meet The Real Talk Speakers: Dario Cotroneo

Dario Cotroneo is the award winning educator and hairdresser who leads DCI Education, with a mentorship program, international tours and particular expertise in consultation winning him a myriad of education and business awards throughout his career. He will be educating at Real Talk, the business education event that is presented by INSTYLE, to completely elevate your business with his unparalleled expertise.

Dario will educate about the key skill of the consultation to create a truly professional and luxury client experience. In his national tours educating on this topic in the past, this subject has extended to focus on mindset, attitude, empathy and emotions, all paramount in excellent client communication.

In these talks, Dario has also explained about how he uses a specifically designed consultation card, one for new clients and one for existing clients. The key to his process is clear communication with a quote for the service included and a format where the client signs and agrees to what has been discussed. This program at Real Talk will deliver his newest, cutting edge approach to consultations, as well as sharing how to better understand ego.


Dario formed DCI Education in 1998 and has since educated all over the globe. He is renowned for his cutting skills, creativity and keen eye for business. His education builds his students personally and professionally, with essential fundamentals of techniques and, in business, core skills to truly improving your salon.

He will join a packed line-up that includes editorial queens Renya Xydis and Monique McMahon, the iconic salon legends and educators at Oscar Oscar and Edwards and Co, Prema’s Francesco Ruggerino, MC and retail expert Terry Hawkins and social media aficionado James Fitzgerald from Social Media Knowledge. The event will take place at Ovolo, Woolloomollo, Sydney on August 5. Discover Dario and his incomparable insights there!

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