Over a luxurious brunch in Sydney, with a table and bar area fittingly lined with beakers and dry ice, Moroccanoil launched their new must-have technology, using their iconic approach to care to properly maintain colour. The Color Complete Collection is both an in-salon and at home system that fights colour degradation, using the brand’s argan-infused formulas to protect against change or fading when it comes to colour. The launch marks Moroccanoil’s first foray into the colour sphere.
Over brunch, beauty media heard from Moroccanoil ambassador Peter Beckett about this profound technology, as well as influential salon owners of Hair and Harlow Amy Zikic and Justine Snelgrove, and their clients, who have worked with and used these products first hand. Peter spoke about the groundbreaking new technology, anchored by the brand’s new and exclusive ArganID™ component, which features in all of the products. This technology uses a microcapsule to imbue the cortex of the hair with argan oil, repairing and sealing for colour retention. The products are made to fight against daily aggressors that lead to colour loss, saving the vibrancy of the hues.
“It’s an exciting time for the brand to enter the color care category with breakthrough argan oil infused technologies, especially as we now celebrate ten years of innovation,” said Moroccanoil Co-founder Carmen Tal. “Thanks to the Moroccanoil Color Complete Collection, the days of having to choose between healthy hair and rich, vibrant color are finally over!”
The professional service hero’s the launch, offering the first step of the Moroccanoil ChromaTech PRIME, which increases colour deposit and equalises porosity before a colour service for an even finish, while also smoothing the scalp. The second step Moroccanoil ChromaTech POST seals in colour after the colour service for longevity, also using new COLORLINK™ technology that creates cross-links through the hair’s keratin structure to maintain colour and form a protective shield to negate colour loss.
The complementary retail offering extends these results, with a combo of the Moroccanoil Color Continue Shampoo & Conditioner to nourish, repair and restore in the pursuit of colour brilliance and total hair quality. The major Moroccanoil Protect & Prevent Spray is a key launch in the range, fighting against colour fade and brassiness and acting as a leave-in conditioner. This product neutralises free radicals generated by pollution and environmental stressors while absorbing damaging UV rays. Hair is given shine and deeper colour with every use.
Made to strengthen colour and hair quality at large, Moroccanoil uses bold science, the power of argan oil and the brand’s unwavering commitment to hair and the salon industry to break new colour and care boundaries. Welcome the Color Complete Collection into your salon.
For more information visit www.moroccanoil.com/au