Luxe oil-infused haircare brand Moroccanoil has a major new doubles partner for 2019, partnering with the Women’s Tennis Association (WTA) as their exclusive care partner for tournaments throughout the year and embarking on a campaign to empower women around the world. The campaign will extend their five year old Inspired By Women campaign, which celebrates women, now harnessing a new short film series to drive this philanthropic effort on a truly global scale.
“Our INSPIRED BY WOMEN platform is so much more than a campaign for us, it’s a lifelong project to celebrate, inspire and empower women around the world,” said Moroccanoil Co-founder Carmen Tal. “We are thrilled to celebrate the next chapter of INSPIRED and announce this new partnership with an organisation who shares our vision so profoundly. Someone who embodies what it means to inspire by example is legendary founder of the WTA, Billie Jean King. By creating the WTA and advocating for equality, she revolutionised the world of women’s sports so it is only fitting that we turn to a partner that truly epitomizes what strength, passion and determination can achieve.”
The brand’s website has already unveiled its first collaboration, which focuses on inspiring tennis player Madison Keys and her important work with the charity FearlesslyGiRL. This series will continue throughout the season to highlight the many female players making a positive impact in their respective charitable spheres.
“We are so very happy to announce this perfect match between Moroccanoil and the WTA,” shared WTA President, Micky Lawler. “There is a remarkable life story behind each of the WTA’s extraordinary athletes that cannot be told in match wins or record titles. The INSPIRED series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails.”
Moroccanoil once again shows the strong values that underpin its strong beauty acumen, starting important conversations via the hashtag #InspiredByWomen and putting the sporting, philanthropic and meaningful actions of women into clear focus.
Click here for Styleicons|TV.