A new haircare brand titled AER Haircare has debuted, as created by hairdresser, salon owner of Revampd Hair Studio, Creative Director and educator Nicole Lamers with holistic hair wellness at its centre. The brand offers scientifically tested plant-based and superfood ingredients to enhance the health and beauty of hair.
Nicole is a proud Western Australian and advocate for natural haircare, with 20 years of industry experience. Nicole is a multi-award winning salon owner and educates with Kao Australia’s KMS Division and Original & Mineral. Her accolades include titles and nominations such as AHIA WA Hairdresser of the Year 2021 finalist, AHIA WA/NT Salon of the Year 2023 finalist, AHIA Eco Salon of the Year 2023 finalist and 2019 HOT SHOT Visionary.
The range is delineated into four essential products, as a naturally derived, sustainable and eco-friendly collection. Nicole hoped to deliver professional performance without the need for harmful ingredients in products that are manufactured locally and crafted to reflect the essence of outback Australia. All of the products are vegan and cruelty-free.
The products line is comprised of the AER Clean Shampoo, a gentle and nourishing product that’s free from harmful sulphates and built with Kakadu plum for antioxidant-rich vitamin C, as well as the complementary AER Care Conditioner, which offers hydration, shine and strength, thanks to argan and macadamia oil.
The AER Treat Hydrating Mask, is made to nourish and repair dry and damaged hair, in a rich and intensive formula enriched with high-quality Kakadu plum that stimulates the production of elastin and collagen to strengthen hair from the inside out. Lastly, the AER Renew Leave In Cream is a revolutionary lightweight hydrating product that transforms the hair with aloe vera and macadamia oil, to nourish, revitalise and shield the hair from the damage of heat and UV rays.
With close connections to Nicole’s beloved home state and the WA coastline specifically, both brand campaign as well as the exclusive launch event took place at Perth’s iconic City Beach, ushering the new era of AER.
For more information contact aerwellnessco@gmail.com
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