Celebrity hairdresser Tracey Cunningham was in Australia during Hair Expo to show off the benefits of Olaplex’s new launches and herald the products that are beloved by her A-list clients around the world.
Olaplex continues to innovate in its global hair market domination. The latest launches to grace salons are the new No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner, adding to their three iconic products, the No.1 Bond Multiplier, No. 2 Bond Perfector and No. 3 Hair Perfector that have catapulted the brand from basins to the retail shelf as well. Haircare Australia brought Olaplex ambassador and Hollywood hairdresser Tracey Cunningham to Hair Expo to expound wisdom and demonstrate this new technology. From a woman with Kim Kardashian practically on speed dial, and innumerable actresses who trust her above all else with their valuable tresses, there was a lot we could learn.
The Aussies were lucky enough to get their hands on the new products before the US had even seen it and, with the hero Olaplex ingredient in these new care products, Tracey stressed that they were ideal for anyone. This means even clients who haven’t coloured their hair can benefit from this quality care, whether in salon or at home.
“Olaplex relinks the disulfide bonds in your hair and there’s a little bit of it in the shampoo and conditioner, so you do the treatment and then shampoo and conditioner,” Tracey explained. “If your clients don’t have time to do the treatment, you’re still getting the benefits of the Olaplex in the shampoo. If you’re only doing the treatment once a week you’re still getting it all the time. When your clients colour hair they’re breaking bonds, and when clients brush their hair they’re breaking bonds. They naturally get back together but after you colour its harder, but with Olaplex it helps them go back together. It helps just general wear and tear.”
Tracey’s phone records read as an invariable who’s who of Hollywood, asking her for advice and tips as they utilise Olaplex to keep their trend-setting hair at its best. These celebrities rely on this modern technology to ensure quality within a style cycle that witnesses rampant changes to colour, texture, style and cut, whether for movie roles, social media or pure boredom. Obsessed clients range from Kim to Emma Stone, Drew Barrymore, Jessica Biel and Chrissy Teigen.
Olaplex, which launched in 2014, emboldens these celebrities and your clients to change it up as much as possible without sacrificing on quality. It’s no wonder Tracey saw the benefits and immediately aligned with the brand to satisfy her A-list clientele and educate globally. Hair Expo was no different as Tracey took to the main stage and Haircare Australia’s own day of dynamic education to show off the power of the products.
The No.4 and No.5 build on Olaplex’s already incredible legacy, restoring internal strength and moisture levels, while repairing and hydrating, leading to increased shine, manageability and vibrancy of the hair. The products champion the Olaplex hero ingredient, while also being made with high quality elements including essential vitamins, natural oils and fruit extracts. The range is free of silicone, sulphates, phthalates, DEA and aldehydes, and is never tested on animals.
With Kim’s seal of approval and Tracey’s hands helping to steer the ship, Olaplex continues to jump from strength to strength, winning fans the world over and genuinely making hair better in the salon and now beyond it as well. As always, its innovating technology is, and continues to be, a game changer. Get your hands on it when you can.
For more information visit www.haircareaust.com
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