Olaplex launched the latest addition to their take home reparative haircare system at one of Sydney’s top hair salons. No.6 Bond Smoother, a leave-in reparative styling crème with proven ability to eliminate frizz, hydrate and protect hair, was showcased to media and influencers at Paloma in Paddington.
Owner and founder, Paloma Rose Garcia, formerly of Oscar Oscar salon fame, said since introducing the brand into her salon two months ago it had fast become a staple for clients’ hair.
“Olaplex is now a household name,” she said. “It’s at the top of a client’s request list.” It’s no wonder, with known celebrity fans including Emma Stone, Drew Barrymore, Margot Robbie, Chrissy Teigen and Kim Kardashian.
Paloma said all of the colour services now included Olaplex and about 25 percent of cut and dries included it as an add-on.
The latest launch, formulated using Olaplex’s trademark bond building chemistry, was used to strengthen, hydrate and moisturise hair to smooth and speed up blow drying times. The No.6 Bond Smoother, a concentrated leave-in smoothing cream designed to be used on damp or dry hair, eliminates frizz and fly-aways to create smooth and sleek styles while defining and smoothing natural curls.
Paloma said she loved the fact that it de-frizzed hair and repelled moisture. “It’s absolutely amazing to blowdry with,” she said. “I love that it de-frizzes for up to 72 hours.”
Guests were treated to a hair cleanse and blowdry using the six products in the range, while sipping on sparkling water infused with wellness supplements and grazing on a selection of finger sandwiches and scones.
The initial two-part reparative system in the six step experience – No.1 Bond Multiplier and No.2 Bond Perfector – are for professional, in salon use only. The No.3 Hair Perfector to take home is used to repair damage from chemical procedures and maintain strength after and in-between colour treatments. The No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner complement the in-salon system as part of the range of at-home Olaplex maintenance products now being offered.
The full Olaplex reparative system, now with No.6 Bond Smoother, is designed to repair, strengthen and protect the hair, for tangible salon-fresh results. As the range keeps growing, the iconic Olaplex products signal a definite win for salons in the fight against frizz.
For more information visit www.haircareaust.com
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