O&M have named their newest ambassador as Sheridan Rose Shaw of MAMAWEST. A renowned Melbourne hairdresser with 17 years of industry experience, Sheridan is known for her creative cutting and colour skills, as well as a passion for empowering the next generation, becoming an ideal partner for a brand that prioritises artistry and education.
“I love pushing the boundaries and creating trends rather than following,” Sheridan shared. “I’m known for anything blonde and bold. My niche is creating cutting and colour.”
“The O&M family of ambassadors are some of the most talented hairdressers in the world. Moving into 2024, we’re placing a huge focus on growing our ambassador network and sharing their gifts with the wider hair community,” added O&M Founder, Jose Bryce Smith. “I first saw Sheridan’s work on Instagram. Her work with pigments really stood out to me, then, as I looked into her as a person, I was so inspired by the vulnerability she displays when discussing mental health and selfcare. I knew straight away that her talent and her willingness to be so open and honest made her the perfect O&M Ambassador.”
Sheridan and her salon have taken home titles such as AHFA Artistic Team of the Year, AHIA Victorian Salon of the Year 23, Newcomer Salon of the Year, Most Innovative Business of the Year, Contribution to Business Award and AHIA New Creative Talent, while also being a HOT SHOTS finalist and a member of the Australian FAME TEAM for 2023. Her partnership with O&M will continue to drive this significant pathway.
“We chose O&M as our salon partner firstly because it’s Australian born and made, also being the cleanest colour on the market is a total value alignment with MAMAWEST. I also appreciate the work O&M is doing within the industry, like their wellness retreats, giving hairdressers the tools to look after themselves inside and outside the salon environment,” Sheridan shared, adding that the texture, scent and longevity of the brand’s new VIVIDS colour range makes it a favourite, with O&M Desert Dry also standing out as a hero tool.
For more information visit www.orginalmineral.com
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