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O&M Partners With P.E Nation On Capsule Collection

Fusing together similar brand values and histories, two major Aussie brands have joined forces for an enticing new product offering. Jose Bryce Smith, founder of beloved haircare brand Original & Mineral, and Pip Edwards, creative director and co-founder, with fellow founder and director Claire Tregoning, both of active wear fashion icon brand P.E Nation, have combined their talents for a newly launched capsule collection travel set.

The trio shares a similar background, as Australian female entrepreneurs dedicated to aspirational lifestyle choices, empowering consumers and professionals and remaining passionate about their respective businesses.

“Having always been personally obsessed with health and wellbeing, I have loved P.E Nation since it first catapulted on to the Australian scene,” Josee shared. “Pip and Clare have a global strategy which is synergistic with O&M – health, fashion, shampoo meets active wear.”

“P.E Nation and O&M share the same ethos of offering a complete solution that is accessible to everyone, everywhere, every-day,” Pip agreed. “The O&M aesthetic and urban style perfectly align with P.E Nation – we’re two Aussie brands who bridge the gap between luxury and ordinary…and have a lot of fun while doing it.”

The capsule collection presents a limited edition travel set with signature P.E. Nationa colour-blocking and geometric lines, as sold with travel sized O&M mini haircare and styling products. The collection is available from March.

“O&M is premium. It really sets the bar on making a luxury product that’s safe and beautiful to use,” Claire said. “They provide the kind of product we hope to deliver as a brand – it’s innovative, cool and perfectly curated.”

The inspirational brands merge a love of fitness, fashion, haircare, beauty and wellness, combining those interests into the ideal travel companion for the woman on the go.

For more information visit www.originalmineral.com

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