O&M editorial has a fresh face and reliable hands now steering the ship, with the appointment of Brad Mullins as the brand’s new editorial ambassador. Brad will lead the Aussie haircare brand’s many fashion alliances, notably and recently joining with P.E Nation and By Johnny in this endeavour.

Brad has worked alongside big-name photographers such as Duncan Killick, Bec Parson and Steven Chee, and boasts editorial credits for marie claire, Vogue and Harpers Bazaar. Brad’s reputation is forded by his innovation, technical skill and fashion-savvy aesthetic. He has worked closely with O&M on many shoots and his more permanent appointment with the brand became the next natural step.

“Brad is a renowned editorial stylist and perfect editorial ambassador for O&M. We met 15 years ago and he’s used O&M for many years. It’s wonderful to have him as part of the O&M family,” said brand founder Jose Bryce Smith.

“I have a great admiration for Jose and her commitment to developing products, continuously establishing O&M as a global brand with a strong following. I look forward to the opportunities that will arise through working with an industry leader,” Brad said.  “I’m thrilled to be joining O&M in an inclusive role at this pivotal time for the company with the success of their new colour and fabulous new O&M studio space.”

This space is a new concept area in Darlinghurst, providing the perfect setting next to the ideal talent to continue to move the brand forward.

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