Two well-known names in Australian hairdressing have come together, with beloved natural haircare brand Original & Mineral appointing an Aussie hairdressing icon to the role of their brand ambassador – welcome Royals Hair’s Mary Alamine to the brand.
The exclusive partnership is the next important step for the Australian based company, now also sold globally in major salons and e-retailers worldwide. Mary’s Royal Hair Academy is similarly ascending, with multiple salons and a growing education agenda. Royals has long been poised as a creative hub for Sydney’s creative hairdressers, but Mary’s alliance with O&M indicates it’s shift towards a more organic, wellness based haircare trend.
“The decision to move to O&M was one of the best decisions we’ve made for our salons, clients and stylists,” Mary said. “We are so happy to embrace a colour that is environmentally friendly, ammonia and cruelty free whilst still delivering beautiful results.”
Mary is the ideal partner to complement O&M’s focus on artistic, quality, healthy hair, with her reputation as a successful, award winning hairdresser renowned in artistic circles. Mary has won the title of AHFA and Hair Expo NSW/ACT Hairdresser of the Year both in 2016, and was more recently named as finalist in three categories in this year’s Australian Hair Fashion Awards. Mary is a master of every hairdressing sphere, with her editorial hair work gracing magazine spreads and covers, and her education work with The Royals Hair Academy inspiring educators around the country. Mary runs the academy with Travis Bandiera, who is the O&M Artistic Director, and the duo teach bold, relevant hair skills anchored by healthy, quality hair.
Mary’s substantive Royals empire has also come on board with O&M with the 40-strong team all experts in the products and educated to maximise the tools in their services.
“As Original & Mineral expands globally, we made the decision to appoint Mary as our AU ambassador,” explained ,” Jose Bryce Smith, Original & Mineral founder. “She embodies O&M’s core values and her credibility and voice is respected within the industry nationally and internationally.”
For more information visit originalmineral.com
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