The votes are officially in and Paul Mitchell is proud to announce their national Color Outside The Lines winner for 2018, in the competition’s third annual iteration. The photographic competition winner was Kaylee Ditchfield from Kawsa Hair Studio Victoria – congratulations!
“Kaylee’s winning image was a beautiful representation of the creative brief we set for the competition,” said Paul Mitchell Managing Director John Pizzey. “Entrants were asked to create work that was a celebration of beautiful natural tones that represent current commercial Australian hair fashion trends, using only Paul Mitchell® Professional Hair Color & Paul Mitchell styling products. Each finalist interpreted this in their own way, showing the versatility of our colour ranges, with Kaylee’s image resonating most strongly with public voters.”
After the finalists were decided by a judging panel, the winner was chosen in a social media voting war over the past week, showcasing the competition’s strong emphasis on social media, which extended to the entering process itself. The voting competition on Instagram racked up almost 7000 votes, finally crowning Kaylee as the winner. As part of her grand prize she will travel to Las Vegas to attend the annual Paul Mitchell The Gathering, a global education event that unites the international Paul Mitchell community.
For more information visit www.paulmitchellaus.com.au