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Paul Mitchell Introduce New Demi-Permanent Colour

Welcome a new demi-permanent colour from Paul Mitchell, aptly titled The Demi, which boasts shine, vibrant colour and quality results for your clients. The brand prioritised condition, colour clarity and artistry in formulating the products.

The Demi was created at the state-of-the-art Paul Mitchell Product Innovation Centre, formulated by the brilliant Hair Colour Chemist, Valerie George. The product is formulated with a rich, conditioning gel base that allows for various kinds of applications, including bowl and brush, applicator bottle, foil placement and even hand painting.

Within that versatile conditioning base, she then worked with the brand’s Artistic Directors and Product Development Team to craft an artistic palette of true-to-tone shades that offer rich, vibrant colour, as well as seamless grey coverage and blending.

The final range of multi-beneficial demi-permanent shades allows colourists to add depth and vibrancy to natural colour, refresh permanent colour or act as a must-have new tool in corrective colour work. The range also offers a separate CLEAR formula that ensures colourists can customise their formulations to create hundreds of other shading opportunities, new colours or formulas for brilliant shine. The gentle formulas make an ideal partner for other salon services, adding another valuable money-making asset to your salon menu.

There’s nothing more fun, necessary or liberating than really great colour, which ensures your clients will be satisfied and you can be at your most creative. Try out The Demi for yourself and release your inner artist.

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