Having a skill (or we like to say, super power) so great it literally buys you a free trip to Vegas is the underrated part of being a hairdresser. Paul Mitchell is giving hairdressers that ability, by flying the Australian winner of Color Outside The Line 2018 to Vegas for The Gathering, and offering them national publicity as well.
The Australian based colour competition tasks colourists with combining technique, cut, style and colour choice into a current look. The social media based competition is uniquely easy and cheap to enter. Entrants must create a look based on the competition mood board, all using Paul Mitchell Professional Hair Color, lightening products and styling products. They must then post a head and shoulders shot, with colour and no filter, to their salon’s Instagram page, tag @paulmitchellaus, hashtag #cotlaus and describe the look. As this is a social media driven competition, the model can be professional or a client showing off a look you’re really proud of, and you don’t have to pay for a full shoot. Entries are open until April 23.
The creative brief for the competition is titled ‘Live Beautifully’ and it celebrates natural tones that represent current commercial fashion hair trends in Australia. The mood board shows this rich, effortless beauty in its many iterations.
As we said, the winner will be heading to Vegas, with flights and four nights of accommodation all paid for. They’ll also receive product kits, national print and online exposure and a trophy. Three runners up will receive a trophy, products and publication on various channels.
These four finalists will be announced on April 29, as chosen by an industry panel, before being put up for a public vote. The post with the most likes will be announced as the winner on May 6.
We know you’re snapping your work on Instagram all the time anyway, put some effort into your best look yet, tag the relevant pages and you could be on your way to Vegas.
For more information visit www.paulmitchellaus.com.au
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